437 SWIMWEAR co founders talk Influencer Marketing "Do's, Don'ts & What Works"

On this week's episode of JAW Cast, 437 co-founders Hyla Nayeri and Adrien Bettio talk about what it was like to start their swimwear company at the ages of 21. As two 5’3” girls with bodies far from the model-type (their words not mine), Hyla and Adrien wanted to create suits that would look good on all body types. After winning a pitch competition, they had a small amount of startup capital to gain traction. However, things really started to take off when they learned how to properly use influencer marketing to their advantage, check out the podcast to learn more.